About
About me
Product Design Manager at Bayut & dubizzle, Dubai — designing for PropTech, cloud security and consumer apps since 2017.
From a self-taught designer to Product Design Manager at a $1B unicorn — it has been one wild ride.
Along the way I have designed for industries from cloud security to PropTech, driven revenue and retention through user-first, data-informed UX, and built experiences that do not just look great — they work.
My approach is to find the core UX challenge and solve it at the intersection of business goals and user needs. That means in-depth research to uncover the insight that drives strategy, rapid prototyping that turns ideas into something testable, close collaboration to align vision and execution, and storytelling that communicates design intent and impact.
I studied computer science at IBA, which still shapes how I work: I like understanding the system underneath the interface. I write occasionally about the psychology behind UX decisions, and about documenting design well enough that it survives a handoff.
Experience
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- Product DesignerSep 2021 – Apr 2023
- Senior Product DesignerMay 2023 – Jun 2025
- Product Design ManagerMay 2025 – present
Bayut is the UAE’s largest real-estate portal; dubizzle its largest classifieds platform. Across both I have shaped Profolio™, the property-management software and app used by agencies to manage listings on the go, dubizzle Cars’ inspection service, and the flows behind 500K+ verified users.
Recognised with the Excellence in Action award in November 2024.
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- UX DesignerOct 2019 – Sep 2020
- UX Design SpecialistSep 2020 – Sep 2021
Every client came with a new challenge. Every product, a new learning curve.
At this digital product studio I built products for internal teams and external clients across varied sectors: onboarding flows, prototypes for real-world problems, and design systems rather than one-off screens. Research first, always.
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Product design for a cloud-security platform that gives teams visibility, compliance and real-time protection across AWS, Azure and GCP. Daily syncs with engineering for a clean handoff, low-fi wireframes to polished UI, competitor research, affinity mapping, and the core user journeys.
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Smartphones are not always accessible. Education should be.
Designed Taleemabad’s KaiOS app: a lightweight, national-curriculum learning experience for students on feature phones. Simplified journeys for D-pad-only navigation, personas from real user data, a design system tailored to KaiOS, and dev-ready UI. Shipped to the KaiStore.
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AT&R
Campaign work for Sunsports, Adidas and Finpocket — managing designers for creative execution, producing visual content across platforms, and digging into trends to shape strategy.
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Audited and recommended UX improvements, produced campaign visuals in image and video, and solved friction points in the platform at a global creative agency.
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NuTrack
Brand tone, marketing and print collateral, and consistent packaging for a nutrition start-up.
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techCanvas
2D characters in Illustrator, scenes animated in Spriter, and branding and promotional material for a small team with big creative freedom.
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Taught design basics and layout principles to 50+ students at IBA’s summer camp, guiding them from concept to creation.
Education
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Executive Director Creatives for IMC Launch and IBAC 4.0; Director Creatives for ProBattle’17 and IBAC 3.0; Design Head for ProBattle’18. Captain of the Computer Science football team.
Certifications
- Google UX Design Specialization
- Enterprise Design Thinking Co-Creator
- Enterprise Design Thinking Practitioner
- UI / UX Design Specialization
- Design Thinking for Innovation
- Introduction to Personal Branding
- Become an Interaction Designer
- Improve Your UX Design Skills
- Advance Your Skills in UX Design
- Advance Your Skills as a User Experience Researcher
Awards
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Excellence in Action
Company recognition for exceeding performance expectations, consistently delivering high-quality work, and leading by example in getting things done.
Skills
- User experience design
- User interface design
- Mobile application design
- Interaction design
- User research
- Experience design
- Web design
- Wireframing
- Responsive web design
- Design systems
Location
- Dubai, United Arab Emirates
- A boy with big Dreams 🚀